Commercial Music: Santogold / Sea Wolf


Here at MUF, we always have an ear for those songs in commercials on tv, so we're starting a new section called "Commercial Music".

The first of these two is Seawolf, one of MUF's favorite bands over the course of the past year. We had the opportunity to catch Sea Wolf (see our show review) and enjoy their featured song, "You're a Wolf". But this isn't Sea Wolf's first song in a commercial. Their first is actually "Ses Monuments" in a Radioshack commercial shown at the end of last year. But each song shown to a national audience is something any artist can appreciate, especially for lead vocalist Alex Church who is still enjoying the success of his 2007 album Leaves In The River. "You're a Wolf" has now been featured in a Honda Hybrid commercial.
Video: Sea Wolf - You're A Wolf (buy)


Santogold has continued to stay on the map with her most recent showing on the Ford Flex commercial. Her song "Creator", which I first heard on WOXY months ago has that club, thumping, rhythmic template so catchy for a flashy car such as the Flex. Santogold has continued to win me over in the past year, especially when I tripped over a quote of her's I found:

"Everyone is just so shocked that I don't like R&B. Why does R&B keep coming into my interviews? It's pissing me off. I didn't grow up as a big fan of R&B and, like, what is the big shocker? It's stupid."
Video: Santogold - L.E.S. Artistes (remix) (buy)

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2 comments:

  1. deX! said...

    That is a remix of "L.E.S. Artistes" in that Ford ad, not "Creator".

  2. musicunderfire said...

    Thanks for catching that slip-up, dex. "Creator" sounds nothing like "L.E.S. Artiste". Santogold definitely has that commercial appeal in her music.

    I can't stress enough how good Sea Wolf is live though. I have yet to see Santogold...anyone?



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